Frequently
Asked Questions
& Their Answers
Q: Why
will using knowledge of relevance help my website any more
than regular SEO methods?
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Your Question?
Q: How
do search terms, words and phrases, relate to getting the
best search results?
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Your Question?
Q: How
can you declare that "relevance is the key to success
on the search engines"?
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Your Question?
Q: What
is relevance, what does it really mean?
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Answer What's
Your Question?
Q: Why
will using in-depth knowledge of relevance help my website any
more than regular SEO methods?
A: Ordinary SEO techniques are not based
on "the language"
of the search engines. Google and other major
search engines have made it crystal clear that relevance is the
key to better
listings.
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Your Question?
Q: How do
search terms, words and phrases, relate to getting the best
search results?
A: In almost all aspects of life, research, science, law, virtually
everything there is a single governing principle; "the better
the question, the better the answer." This is to say
exactly this as well: "Relevant questions get Relevant search
results." Of
course this also means that the degree of relevance is critical. The
most relevant questions will generate the most relevant search
engine results. We should always remember that relevance
must take place within a context that is clear and specific. Terms
that are relevant when searching for "nursery schools" are not
at all relevant when searching for "baseball teams".
To clarify further: Web
pages that are created with a deep understanding of relevance
will be given the highest listings by the search engines. These
will then be the listings that appear at the highest
levels of the search engines. This is the natural
order of things.
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Q: How
can you declare that "relevance is the key to success
on the search engines"?
A: Only because it is the absolute truth. In
order to work effectively with simple or complex tools,
we must understand how they actually work. A hammer
is a simple tool; how it works is self-evident to virtually
everyone on earth. An automobile is a complex transportation
tool and requires high level understanding when in need
of repair. Even just driving a car requires lessons
and practice.
WebMasters
need to realize that the best search terms in any specific
context will always produce the best search results for
that same context. Relevance is super-powerful ONLY when
used in the appropriate context.
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Q: What
is relevance, what does it really mean?
A: Relevance,
like many other concepts, is dependant on the present and,
sometimes, historical context where it is used. Context
means the situation, the circumstances, or present physical, social
or business environment. Relevance means related or connected
or important within the situation or circumstance.
There
are degrees of relevance or "related-ness" within any context. Understanding
the concept of relevance is made easier by considering the
meaning of other terms that indicate -- point to -- relevance. These
words "indicate" relevance, they are synonyms with the quality,
the attribute of relevance: pertinent, germane, important, significant,
related, and appropriate. When something is "to the point"
within the present context it is relevant.
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